Ben Greer

Embarcadero Center : Wayfinding

Category : Past Work · by Feb 12th, 2016


Published on Mar 29, 2013

Boston Properties, one of the largest owners, operators and developers of commercial real estate in the nation, sought to elevate one of its premier shopping centers; an open-air mall in San Francisco, California called Embarcadero Center. The effort included the strategic integration of newly designed way finding signage—both traditional hardscape signage as will as interactive directory applications—to more effectively usher guests to desired destinations across a complex environment consisting of four distinct buildings with three floors each. Array Interactive architected, designed, developed, and installed a custom interactive wayfinding solution to create an intuitive, dynamic and simplified solution for directional assistance.

Also see abbreviated version – Embarcadero Center Wayfinding (Short Form)…

About Array Interactive
Array Interactive helps brands across industries access the power and possibilities of digital signage. Leveraging a legacy of strategic, creative and technology expertise, we conceive and deliver relevant and uniquely powerful onscreen experiences, custom applications and products designed to meet a brand’s specific business and marketing objectives. The result: audience and brand relevant content that brings life to the display.

For more information about Array Interactive contact Kevin Story at or call 408-218-5678.